See MANDINGO! - Brought to you by Cheerios! (Seriously, can anyone pinpoint exactly when General Mills went multiculturally mad?)

Boycotting General Mills

Ted Sallis

Readers of TOO have by now no doubt read about the recent controversy of the Cheerios commercial featuring a mixed race family (Black father, White mother, mixed child).  This has provoked a so-called “racist backlash” from people justifiably outraged by this celebration/promotion of miscegenation.  Of course, the “racist backlash” has itself provoked the usual hysterical hand-wringing from the “morally superior” denouncing the “backwards backwoods racist rednecks.”

Let us make no mistake – there is an agenda behind the Cheerios commercial.  General Mills – the company that owns the Cheerios brand – and their supporters state that the commercial merely celebrates the different types of American families that exist.

However, that assertion does not seem on its face to be wholly accurate. How about other types of American families not represented in these commercials?  After all, as the negative comments to the cereal ad show, there are plenty of “racists” out there.  Why not celebrate a skinhead family making denigrating remarks on multiculturalism, gay marriage, and miscegenation?

However, for some mysterious reason there has not yet been a Cheerios commercial featuring an American family like that.  No “celebrating different types of American families” when the family type is not supportive of multiculturalism. ...

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