Daily Mail - Starbucks hit by 'cascade of negativity' after ordering staff to talk racism with customers: Vice President forced off Twitter as angry public turns on 'patronizing' project - In article, CEO Schultz, member of the Tribe, anti-White campaign was only criticized from the Left, sad for Daily Mail. --tma

Starbucks hit by 'cascade of negativity' after ordering staff to talk racism with customers: Vice President forced off Twitter as angry public turns on 'patronizing' project 

Howard Schultz, boss of Starbucks, told baristas to write 'RaceTogether' on cups in an effort to stimulate debate about racism

Twitter users quickly branded the campaign 'patronizing' and 'cringe-inducing', and subjected executives to a wave of mockery

One user pointed out that no black people featured in publicity photographs for the campaign

Corey duBrowa, a Starbucks PR executive, was forced to delete his Twitter account as he felt 'overwhelmed by the volume and tenor of the discussion'

http://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html