Memo From Middle America | Texas Gubernatorial Candidates Tell Americans One Thing—Spanish-Speakers Another
Both candidates in the race for Texas Governor, Republican Greg Abbott and Democrat Wendy Davis, are bowing to racial Balkanization. Both are running Spanish language ads that suggestTexas Hispanics have different collective interests than Anglos. Whoever wins the election, a critical point has been conceded: Texas is supposedly just a collection of racial tribes, rather than a real community.
A quick look at the websites of both candidates (here for Abbott andhere for Davis) reveals that each has a Spanish-language parallel site (here for Abbott and here for Davis). That’s not unusual these days. But it’s already difficult enough keeping up with the lies of politicians in one language—how are we to keep up with them in two?
Wendy Davis’s Spanish-language ads appeal to the Hispanics’ sense of impending takeover. This includes her October 23 ad entitled “Our Moment”. The “our” here refers to Texas Hispanics—not Texans as a whole. The ad tells viewers that Wendy Davis is a champion of “nuestra comunidad” because she too derives from “humble roots”. Davis completes the ad by speaking in Spanish, assuring viewers that “Somos familia, y como familia, logramos mas” (“We are family, and as family, we achieve more.”)
How about Greg Abbott’s bifurcated website? The English site has a picture of Abbott aiming a firearm, with an entry beneath entitled “Protecting the 2nd Amendment”. On the Spanish side though, the title is “Creando Escuelas Mas Seguras”—“Creating Safer Schools.”
Sure enough, polling indicates that most Hispanics do support gun control—meaning that Abbott has to tell Hispanics one thing and Anglos another.
And that’s just one example.
Compare the featured videos on Abbott’s website. On the English-language side of the house, the most recent videos are
- “Web Ad: Crisscrossing the State” featuring Chuck Norris(October 28);
- “Greg Abbott Will Secure the Border” (October 27) and
- “Web Ad: Get Out the Vote” October 23.
Meanwhile, on the Spanish-language side, the Abbott website features these campaign videos:
- “Educación” on Abbott’s education plan (Sep. 25)
- “ Video: Eduardo Verástegui ” (Sep. 17)
- Juntos about employment (Sep. 16)
- “Video: Garage” a video of Abbott rolling his wheelchair to the top of an 8-story parking garage, overdubbed in Spanish (Sep. 8). ...