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Koch-affiliated group ramps up Hispanic outreach
A group of Hispanic conservatives is ramping up an aggressive campaign to attract Hispanic voters as part of an ongoing effort on the right to bring more minorities into the fold.
This push by the LIBRE Initiative includes a seven-figure ad buy against Democratic lawmakers who supported the Affordable Care Act, often called Obamacare, and the opening of field offices in as many as a dozen states with large Hispanic populations. And in a novel move, the group is even providing social services to Hispanic communities while it sells its message.
This push by the LIBRE Initiative includes a seven-figure ad buy against Democratic lawmakers who supported the Affordable Care Act, often called Obamacare, and the opening of field offices in as many as a dozen states with large Hispanic populations. And in a novel move, the group is even providing social services to Hispanic communities while it sells its message.
LIBRE is not a new group — it was founded in 2011 and conducted similar programs on a smaller scale around last year’s presidential elections — but it is currently implementing a wide-ranging outreach initiative that began late last year. The organization has funding ties to Charles and David Koch’s donor network and is led by Daniel Garza, a former White House aide to President George W. Bush. Garza sees 2014 as an opportunity for conservatives to gain a foothold among Hispanics, which voted overwhelmingly for a President Barack Obama in 2008 and 2012.
The Republican Party, Garza said, still has much to learn to reach the increasingly critical demographic. . . .
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