Thursday, March 19, 2015

Daily Mail - Starbucks hit by 'cascade of negativity' after ordering staff to talk racism with customers: Vice President forced off Twitter as angry public turns on 'patronizing' project - In article, CEO Schultz, member of the Tribe, anti-White campaign was only criticized from the Left, sad for Daily Mail. --tma


Starbucks hit by 'cascade of negativity' after ordering staff to talk racism with customers: Vice President forced off Twitter as angry public turns on 'patronizing' project 

Campaign: Starbucks boss Howard Schultz has instructed staff to write 'RaceTogether' on cups in an effort to draw customers into a discussion about the state of race relations in America


  • Howard Schultz, boss of Starbucks, told baristas to write 'RaceTogether' on cups in an effort to stimulate debate about racism

  • Twitter users quickly branded the campaign 'patronizing' and 'cringe-inducing', and subjected executives to a wave of mockery

  • One user pointed out that no black people featured in publicity photographs for the campaign

  • Corey duBrowa, a Starbucks PR executive, was forced to delete his Twitter account as he felt 'overwhelmed by the volume and tenor of the discussion'

  • http://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html